Coffee beans come in a huge variety beyond what’s available at your local grocery store. Not only is there a vast variety of bean choices, but also a wide range of preparation methods, and every choice that goes into the preparation of your beans will have a noticeable effect on the flavor outcome.
The Bean Belt
While coffee is a beverage of choice around the world, the beans only grow in a narrow band around the planet. This band stretches between the Tropics of Cancer and Capricorn or 23.5 degrees north and south of the equator.
The belt passes through…
You may not have heard of reputation marketing before, but I guarantee you’re influenced by it regularly. We all are, probably every single day.
What Is Reputation Marketing?
Reputation marketing can cover a lot of areas, but in short, it’s the process of managing and influencing how consumers perceive your brand or business.
This can include the way your company responds to reviews, the contents of your brand’s Wikipedia page, and even the knowledge panel that appears on the right side of the screen when someone searches your company on Google.
In the age of the internet, almost everyone does…
Running a business is hard enough, trying to keep it up to date with all the tricks and optimizations required to succeed digitally as well is just too much to ask of anyone.
It’s a never-ending challenge trying to rank high on search engines, steer the right customers towards your store, and connect with clients in a meaningful way over the internet. It’s such a challenge, that it’s spawned entire industries of its own.
Most companies turn to digital marketing specialists, so they can focus on running their business, while the experts focus on getting the exposure they need on…
Branding is one of the most powerful tools in modern marketing. Without it, there would be no Apple, Samsung, or KFC. We’d just buy any phone, computer or fried chicken.
Well, maybe pricing would inform our choices but for the most part, we probably wouldn’t care.
A critical part of branding is merchandising. It takes a brand and puts it on everyday items. Stuff like T-shirts, mugs, hats, pens, etc.
Merchandising creates a bond between a business and its consumers. It’s used by musicians and influencers to build their audiences, and it’s a major source of revenue for them.
When it comes to healthcare, we all want the best possible results, every single time. People’s lives literally depend on it, every hour of every day.
One factor that frequently contributes to the improvement or decline of a patient, is how quickly they can be treated in the event of a change in their condition. The problem is that there’s a limited number of trained medical staff, and they can’t spend all day and night staring at each and every patient.
Luckily we live in an age of ever-advancing technology, and there are medical devices that can monitor patients every…
It’s generally accepted that one of the most important keys to an athlete’s success is top notch coaching. But does athlete coaching need to be in person?
In the past, the answer was almost always yes, definitely. There was no way for a coach to keep up with everything required of them over phone calls and emails. A lot has changed in a short time though, and maybe the time for online coaching has finally come. Some folks certainly think so.
How does online coaching work?
It’s not that different from how it would work with an in-person coach, except…
As the vaccine continues to roll out and lockdown restrictions are lifted, job hunting is probably on your mind.
You’ve probably sent out 20 applications already too. Have you heard from any of those companies since?
Studies show that there are more jobs on the global market now than before the pandemic hit. So what’s stopping businesses from hiring you?
They haven’t seen your application yet!
HR offices have been receiving thousands of applications daily and while it would be easy to hire everyone, they can’t.
Every application must be vetted and the chances of yours being at…
When it comes to heavy industrial machinery cleanliness isn’t a high priority because it makes your machinery look pretty. It’s the top priority because it keeps your machinery running longer, better, and more efficiently.
In the past mechanical filtration was often the only option, magnetic systems were too expensive or just not technologically advanced enough yet. That’s no longer the case though, especially when it comes to energy production and heavy mining.
Here are 5 compelling reasons to make the switch to magnetic filtration for your heavy equipment.
Keeping your oil clean is the key to machine reliability. Most analysts…
The best thing you can do for yourself in 2021 is to take care of your health. This includes your mental health, which is a big deal if you ask me — and the psychological association.
How you feel, think, and act are all tied to your mental health and this plays a major role in determining the quality of your life.
You can have a great life if you avoid stress and anxiety.
It’s natural to experience stress from day-to-day activities and to feel anxious about certain situations. …
As the owner or manager of a healthcare facility, you aim to provide every patient with the treatment needed to restore health.
While some patients can be treated in minutes, others might be in your care for many years!
Regardless of the time, the patient experience should be as positive as possible. While restoring health is critical, making a profit is vital to the long-term sustenance of any profession.
On a regular day in a normal year, meeting patient needs and managing the resources of your facility can be tedious.
Add the constraints of a global pandemic and you get…