Are You Planning On Starting A Business This Year? Here Are 4 Factors You Need To Be Successful

Shane Enriguez
3 min readApr 23, 2021


Starting a business might be one of the most life-changing things that you’ll ever do. It’ll transform your outlook on life. It’ll give you the freedom to travel and do the things that a regular job won’t allow you to.

As saying goes, nothing good in life comes easy. When you consider the reward that entrepreneurship brings, expect a risk that is just as powerful!

With that being said, new entrepreneurs must comprehend that owning a business is not for the faint of heart.

Failure is inevitable and how you deal with it might be your greatest challenge.

However, the following 4 factors will help you stay the course in the face of adversity.

1.Prepare yourself to fail forward

As stated before, a successful business is based on your ability to persevere through tough times.

Studies show that 90% of businesses fail to make a profit within the first 6 months of operation.

If you don’t have the mental capacity to keep going whilst suffering a loss for 6 consecutive months, you shouldn’t start a business.

Each setback that you encounter should help you to revisit your business model and make changes where necessary.

Photo by Riccardo Annandale on Unsplash

If you can’t build on your failures shortly after they happen, your business won’t take off the way you want it to.

2. Build your business with your passion

Whilst seizing an opportunity is a critical aspect of being a business owner, there is one character trait that you must possess if you’re going to get people to choose your product over your competitors.

That trait is your passion.

If your customers can’t feel your desire to deliver the best product/ service possible, they won’t be inclined to buy from you more than once.

This doesn’t mean that you have to be charismatic. It means that you have to love what you’re doing so much that it is felt by your clients.

Build your business on that and you’ll be poised for success.

3. Find a business model

Every business in the world is based on a model. Finding your model is critical.

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When you know what your business model is, you can examine other businesses that have a similar model and develop your rules of operation.

This will make it easier to provide high-quality customer service.

Existing business models include Freelancing, Affiliate Marketing, Software as a Service (SaaS), Coaching and Consulting, Information Products, and eCommerce.

Your business can be one of these or a combination.

4. Do Market Research

Find out what the market is missing and deliver it to your customers. If you’re new, the last thing you want to do is offer a product that the market is already saturated with.

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For instance, if there is a huge electronics company in your city, you have to find out what they don’t have and deliver that product to your customers.

Why? If you choose a product they already have, they’ll beat you with their variety and low prices. Additionally, they have the money to pull off professional marketing campaigns.

Photo by Tyler Franta on Unsplash

Finding a non-competitive lane gives your business a chance to stand out. This is the advantage that market research brings!

If you exhaust these factors and more effective strategies are needed, Red Zone SEO can help. They have a guide that new Las Vegas business owners can use to kick start their businesses!



Shane Enriguez