Enter The Digital Age — 8 Ways A Digital Marketing Specialist Can Help Your Business

Shane Enriguez
4 min readMay 28, 2021


Running a business is hard enough, trying to keep it up to date with all the tricks and optimizations required to succeed digitally as well is just too much to ask of anyone.

It’s a never-ending challenge trying to rank high on search engines, steer the right customers towards your store, and connect with clients in a meaningful way over the internet. It’s such a challenge, that it’s spawned entire industries of its own.

Most companies turn to digital marketing specialists, so they can focus on running their business, while the experts focus on getting the exposure they need on the internet.

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Here are 8 things a professional digital marketing company can do for your business!

1. Search Engine Optimization

This may sound simple, just find a few keywords, plug them into your website, and you’re done. Unfortunately, it couldn’t be further from the truth.

Most people only read the top few search results, no matter what they’re looking for. This makes those top few spots an extremely coveted position. They are attainable though, with a combination of national reputation and local advertising, the right experts can help you get there.

2. Website Audits

This is the kind of audit you want for your business. A team of experts can quickly comb through your website and compile a report on the best ways to optimize it. Some companies will do this by hand, while some have fully automated the process.

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3. Video Marketing

Nowadays nobody reads anything anymore, all the content they want is available in easy-to-digest video formats. A good video marketing campaign can expose your business to clients that would otherwise never come across your name at all.

4. Social Media Management

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This is a big one. Social media has everything these days, and if you’re not on all the various sites, you’re missing out on a great chance to connect with people every single day. Many companies that people would normally never consider at all get noticed every single day, just because their social media is well managed and witty.

5. Regular Reporting

If there’s one thing the digital world can be counted on for, it’s changing. This is why regular reporting is so important. What may be an excellent strategy today could be obsolete next month. With regular reporting you can keep on top of the trends, so your company stays in the news for all the right reasons.

6. Link Building

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To really bring in the customers, you need to get your name out there. A good digital marketing company can get your brand linked to all sorts of pages that will interest the customers you’re looking for. Having links on the internet isn’t enough, they need to be in the right places to attract the customers you want.

7. Personalized Strategies

Marketing isn’t a one-size-fits-all business. Every client falls into a different niche and has different requirements. The right marketing company can come up with a personalized plan for your business to make you stand out from the rest.

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8. Pay Per Click Advertising

The last thing you want to do is pay for advertising that no one is noticing. Professional marketers can offer you pay-per-click (PPC) advertising that you don’t pay for unless it’s getting hits. This doesn’t just ensure that you get your money’s worth, it also incentivizes the advertisers to make sure your ads are placed where they need to be for maximum exposure.

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If your business could use a little sprucing up in the digital sector, don’t try to do it all yourself. Find a qualified and professional digital marketing expert to do the heavy lifting. They can take your business from an unknown quantity to a digital sensation.

It’s a changing world out there, don’t be afraid to change with it.



Shane Enriguez