Modern Marketing — 5 Crucial Things To Look For In An Up-To-Date Digital Marketing Agency

Shane Enriguez
3 min readJul 27, 2021

The world is constantly changing, and no part of it changes faster than the internet.

It’s nearly impossible to run a successful business without a well-run online presence, and there’s no quicker way to lose customers than by being out-of-date.

To keep up with the ever changing demand, most businesses have turned to digital marketing agencies.

That’s a great solution… assuming your agency of choice is also up to date.

You can let them do most of the heavy lifting, but the first choice — which agency to use, is up to you.

Here are 5 easy ways to tell if your digital marketing agency is up-to-date.

Photo by Cherrydeck on Unsplash
  1. SEO

This is the most obvious, and it’s not in any way new.

If you’re looking at an agency that doesn’t offer Search Engine Optimization, they’re still operating in the stone age.

Ideally, this means a lot more than just suggesting keywords, they should also master the basics of Google Map and getting your website seen by prospects looking up your most important keywords.

2. In-Depth Research

Modern agencies will do your marketing research for you, and provide you with regular and frequent updates.

Photo by John Schnobrich on Unsplash

This allows you to keep track of how well your sites are doing, and what changes they’re making.

3. Video Marketing

Video is an incredibly effective method for marketing that a lot of older agencies haven’t tapped into.

If you want to get the most marketing for your money, you need to make sure the professionals you hire are making full use of videos.

They should be able to get content for your brand published on multiple popular sites like YouTube and Vimeo.

4. Social Media

Everything happens on social media now.

If your marketing agency doesn’t make regular use of that, dump them and find someone new.

Photo by Adem AY on Unsplash

You want your products all over Facebook and Twitter — and they should be able to make that happen.

5. Multimedia

The internet has allowed everyone to consume content in any way they choose, and the best marketing agencies take advantage of that.

Some people prefer to listen to podcasts, watch slideshows, or read news articles.

To maximize your marketing mojo, your agency should be using all of these formats.

No matter what form of content your potential customers like to consume, you want your business to be front and center.

This might sound like a tall order, asking that a single service cover all of these areas, but it’s entirely reasonable.

You can find excellent digital marketing agencies that will do all of this and more, without breaking the bank.

Photo by Cytonn Photography on Unsplash

It’s your call and your business.

You deserve the best marketing available, so go get it.